Digital Marketing

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August Update from IAB Shows Ad Spend & Opportunities For Growth In 2024
Discover the latest ad spending trends and growth strategies outlined in the IAB's 2024 Outlook study. Gain insights from buy-side ad investment decision-makers.
people are standing around and using different devices
Why commission new research when you can resurrect old?
Marketing’s most overlooked asset is the data already sitting in research studies, so take time to dig them out and review what you already know.
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Google Introduces New AI Tools For Performance Max Campaigns
Google introduces AI tools for Performance Max, enhancing reporting, creative capabilities, and brand safety measures for advertisers across multiple campaign types.
people are standing around and using different devices
Why commission new research when you can resurrect old?
Why commission new research when you can resurrect old?
a comic strip with an image of a man sitting in a chair talking to another person
Brand Storytelling, Showmanship, and Salesmanship cartoon- Marketoonist | Tom Fishburne
Brand Storytelling, Showmanship, and Salesmanship cartoon- Marketoonist | Tom Fishburne
a man holding a smart phone in his hands with the word 2012 trend on it
Top 10 Digital Marketing Trends For 2024
Stay ahead of the game with the top digital marketing trends for 2024. Discover why having a solid strategy is key to success in the ever-evolving digital landscape.
CMOs in the B2B marketing space strongly believe what they do today will change in the near future, a LinkedIn study released at Cannes Festival of Creativity confirms. Cannes Festival, Paid Media, Cannes Lions, Media Buying, Deer Valley, B2b Marketing, Sponsored Content, Near Future, Linkedin Profile
LinkedIn Study Finds 67% Of CMOs Expect To Go Through A Reorg This Year
CMOs in the B2B marketing space strongly believe what they do today will change in the near future, a LinkedIn study released at Cannes Festival of Creativity confirms.
an apple logo with the words crush in front of it and a yellow smiley face
Crush! | iPad Pro | Apple
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.
a cartoon depicting a group of people sitting at a table with laptops and talking to each other
Marketing Seat at the Table cartoon - Marketoonist | Tom Fishburne
Marketing Seat at the Table cartoon - Marketoonist | Tom Fishburne
a person holding a tablet with the play button on it, surrounded by many photos
Google Unveils 4 Updates At IAB NewFronts 2024
Learn about Google's new updates and YouTube's digital video strategies at the 2024 IAB NewFronts event.
chart showing share of us digital ad spending among select companies, 2012 - 2016
Google announces stellar Q1 results on the backs of strong search, YouTube, and cloud revenues
Google announces stellar Q1 results on the backs of strong search, YouTube, and cloud revenues
three paper boats floating in the ocean with waves coming up behind them and one red boat on the water
Soft skills trump functional marketing expertise, study finds
Leadership, communication and strategic thinking are the skills most prized by CMOs, with functional experience lagging further behind.
a blue car parked in front of a building with a red tesla sign on it
Elon Musk labels Tesla’s advertising ‘generic’ as it lays off entire marketing team
Tesla built its marketing team just four months ago but has already abandoned the endeavour.
a man is throwing money into the air
Almost half of brands view marketing as a cost
Marketers believe they are having a greater impact on business, but still feel held back by the perception marketing is a cost rather than an investment.
a mcdonald's sign on the side of a building
McDonald’s on the insight that shifted its approach to trust
Campaigns designed to drive trust in the brand had traditionally centred around rational fact but with its most recent effort, McDonald’s decided humour could enable it to more effectively drive food quality perceptions.