12 character archetypes

The 12 jungian character archetypes you can use in fiction writing

Character archetypes share core truths about people's personalities, goals, fears and weaknesses. Learn how to use them well in your own fiction.

To stop your characters from feeling bland and one-dimensional, you need to master the 12 character archetypes.

Using Jung's Archetypes to Create compelling Fictional Characters in Writing

What are character archetypes? This article is your guide to 25 different character archetypes from Jungian characters to the Hero's Journey!

According to Jung, these personality archetypes exist in the collective unconscious (psychological inheritance) & regulate how humans experience certain things.

All the people we see in our dreams can be connected to certain character archetypes. The term “archetype” means an original pattern in ancient Greek. The idea itself can be traced back to Plato. According to him, there were two realities – the world (where we live) and the non-physical realm (where Forms exist.) By Forms, he meant pre-existing ideals ... Read More

There are 12 character archetypes first proposed by Carl Jung in 1917. These archetypes are innate patterns of thought that impact their behavior. Brands choose to align themselves with brain archetypes to build customer relationships and market differentiation. Take a read of the very interesting article “What is a Brand Archetype” by Design Positive to learn more about how to communicate better depending on the spirit of the user. Link to the article on the comment section below