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A few years ago, a piece I wrote about design thinking totally exploded. It was pretty surprising because it wasn't one of those 'Unlock the power of design in your company' posts, it was all about how confusing and meaningless 'design thinking' has become. Near blasphemy for a design leader (and former employee of IDEO) like myself to say, right? It's not that I don't believe in the methods espoused by design thinking' it's that much of what people focus o... Packaging, Design, Illustrators, Graphics, Coaching, Brain Logo, Education Logo, Creative Logo, Presentation Templates

A few years ago, a piece I wrote about design thinking totally exploded. It was pretty surprising because it wasn't one of those 'Unlock the power of design in your company' posts, it was all about how confusing and meaningless 'design thinking' has become. Near blasphemy for a design leader (and former employee of IDEO) like myself to say, right? It's not that I don't believe in the methods espoused by design thinking' it's that much of what people focus on is the 'thinking.' My issue is…

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Laasyapriya Malladi