Candy box packaging design

Candy font family and packaging

Designed by Struck Axiom, United States.New Twist on an Old ClassicSweet’s Candy needed a rejuvenation for their century-old product and a face lift for their decades-old packaging. Something to match the quality of the product and launch it into a category all its own, Gourmet Taffy. The solution came in the form of the Sweet’s…

This is a packaging of a soon-to-be-launched chocolate brand. We designed the packaging in a way that it will attract consumers of different age: both adults and kids. This packaging is not just cute-looking, but also functional: by combining bars with di…

The Candy Box Candies packaging design Lettering and art direction Illustrations Lucia Calfapietra

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Introduction: Smoochy, Egypt's first mochi supermarket packaged brand, blends between artistry and flavor in its soft mochi kisses. Born from a passion for infusing love into every bite, Smoochy aimed to revolutionize the traditional Japanese delicacy, creating a visually indulgent packaging design. Design Conceptualization: A packaging that doesn't just sit on the shelves; but one…

The Candy BoxCandies packaging designLettering and art directionIllustrations Lucia Calfapietra