Discover the amazing benefits of keratin for your hair. Strengthen, smoothen, and add shine to your locks with keratin treatments. Transform your hair with these top tips and products.

Keratin—the protein that helps strengthen hair to prevent breakage, heat damage, and frizz—is vitally important for maintaining strong and healthy hair. But keratin treatments, the salon treatments that promise silky-straight hair, have long come with major health concerns. To get the breakdown of everything we need to know about keratin treatments, we spoke with celebrity hairstylist and NatureLab Tokyo brand ambassador Andrew Fitzsimons. Here's everything you need to know.


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