Campaign Graphic Design
This is a set of directional standees for a floor of premium oriental restaurants. For the Eastern theme, the design concept is ‘Byōbu 屏風’, a folding partition commonly used for decorative furniture in traditional homes in China and Japan. Center of the standee is an interactive screen, showing animated graphics styled as Chinese/Japanese watercolor. They are some objects in motion, pointing the directions (e.g. turn right). Once touched, people can flip thru the screens to reveal more…
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