Media Opp

Media opportunities for Ruth Stevens, B2B Marketing Expert.
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eMarketing Strategy
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Marketing and Podcasts: What You Need to Know [Infographic]
Podcasts and Your Marketing Mix: What You Need to Know | Infographic
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Big Data: From Buzzword to Business Benefits [Infographic]
Big Data: From Buzzword to Business Benefits | Infographic
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B2B Marketers' Love-Hate Relationship With Marketing Technology [Infographic]
B2B Marketing Technology Adoption and Use | Marketing Study
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B-to-B Marketers: How to Get Better Clicks with Search Ads
My latest article in AdAge: How to get more and better leads from your search ads. http://adage.com/article/btob/b-b-marketers-clicks-search-ads/294768/ #B2BMarketing
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TCM Institute Marketer's Role in The Personal Information Economy Workshop, April 26, 2017 NY
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How to Write Click-Worthy Blog Headlines Without Resorting to Clickbait
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Testimonials & Press
Honored to be included in this group of enthusiasts for B2B lead generation and management.
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Three Tactics for Selling to SMB’s that Work Every time! - Sales Lead Management Today http://blog.salesleadmgmtassn.com/2014/09/three-tactics-for-selling-to-smbs-that-work-every-time.html
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Inbound Leads: To Pre-qualify, or Not To Pre-qualify? 15 Expert Views, Part 3:
My 2 cents on the importance of lead prequalification, in Dan McDade’s expert round-up. http://blog.pointclear.com/blog/inbound-leads-to-pre-qualify-or-not-to-pre-qualify-part-3
an article about the organization and its impact
The easiest way to bridge the sales and marketing gap is for the heads of sales and marketing to actually like, trust and respect each other. My contribution to Chief Marketer’s recent article, which you can access here: http://ow.ly/AK5fC http://ow.ly/i/6G1Bw
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Marketing Automation is Not Marketing Strategy
Marketing Automation is Not Marketing Strategy guest post at http://blog.pointclear.com/blog/bid/205141/Marketing-Automation-is-Not-Marketing-Strategy
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PowerViews Episode 42 - Ruth Stevens
PowerViews Episode 42 - Ruth Stevens Ruth has held high level marketing positions at Time Warner, IBM and Ziff Davis. A business professor at Columbia University, Ruth is also the author of “Maximizing Lead Generation: The Complete Guide for B2B Marketers” and a guest blogger at Biznology and HBR.org. Here is the full video of our entire chat and below that, some highlights. http://blog.pointclear.com/blog/bid/204784/PowerViews-with-Ruth-Stevens-The-Science-not-the-art-of-Marketing
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How to Use B-to-B Media to Generate Sales Leads
How to Use B-to-B Media to Generate Sales Leads | BtoB - Advertising Age http://adage.com/article/btob/b-b-media-generate-sales-leads/294067/
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Read All About It
"I am thrilled that my book, Trade Show and Event Marketing, sits smack in the center of this recommended list from Exhibitor Magazine. Thanks, guys!"